Our Embassador at FIT

The Iberian Tourism Fair (FIT) is the largest tourism event in the Interior of Portugal. This year, the highlight was Interior Tourism, highlighting the low density territories as tourist destinations of excellence for their uniqueness and authenticity.

FIT’s main goals are to promote the Iberian tourism sector, promote cross-border exchanges, stimulate trade relations and the progress of the various sectors and segments of the economy and, consequently, the development of the territories.

Guarda has a privileged location in the Iberian peninsula, being therefore a strategic platform for the accomplishment of a fair of this nature. The fair has been established as a cross-border platform in the Iberian panorama of events linked to tourism, a unique opportunity for dissemination, promotion, capture and development of tourist flows and value of resources.


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